Alcatel Go Play Launch
To position the Alcatel Go Play mobile device in the Puerto Rico market, as a device that is ready “for the next adventure,” we introduced the Alcatel Go Play to Puerto Rico by bringing the adventure to the consumers at the Claro stores and allowing them to get a first-hand experience of the device and its features. We designed a “scratch-to-win” mobile app for consumers to win prizes. Additionally, we had standee cut-outs for consumers to take pictures and share on social media. We also invited consumers to dip the device in the water to witness its water-resistant features first hand. From a public relations front, we drafted and distributed media pitches and performed influencer partnerships.