The Story Behind our Delicious Campaign that Spreads Good Stories and Tasty Treats At Prism, we believe that every brand, product or service has a story and that our skill set and experiences in the region, help us detect undiscovered brand stories that are worth telling. For this reason, late last year we set out [...]
We have one thing very clear: we must help our clients grow, generate coverage and make them more visible during a time marked by Millennials. We’ve seen the impact that this generation has in our markets, as well as the need to reach an equilibrium across traditional and non-traditional media, the ability to choose the correct [...]
Today, Millennials represent 30% of the population in Latin America. According to Deloitte, in 2025, they will represent 75% of the global work force. Millennials are the future generation of users and consumers, a renovated market, which demands that we renovate as well. If it’s true that in public relations we continue to use [...]
There are new challenges. Public relations is being called upon to transform itself in the face of a generation placing high value on investigations, studies, surveys and conclusions. It’s a fact – Millennials, who are referred to by TIME Magazine as “The Me Me Me Generation” and composed of those born between 1980 and 2000, [...]
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