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So far The Prism Group has created 5 blog entries.

Homemade Stories Make Household Brands

The Story Behind our Delicious Campaign that Spreads Good Stories and Tasty Treats At Prism, we believe that every brand, product or service has a story and that our skill set and experiences in the region, help us detect undiscovered brand stories that are worth telling. For this reason, late last year we set out [...]

By |2017-03-03T15:51:36-05:00March 3rd, 2017|Corporate|0 Comments

Rules to Crafting Content that Reaches Millennials

We have one thing very clear: we must help our clients grow, generate coverage and make them more visible during a time marked by Millennials. We’ve seen the impact that this generation has in our markets, as well as the need to reach an equilibrium across traditional and non-traditional media, the ability to choose the correct [...]

By |2016-11-19T08:01:52-05:00June 28th, 2016|Corporate|0 Comments

The Influence of Millennials in LATAM

  Today, Millennials represent 30% of the population in Latin America. According to Deloitte, in 2025, they will represent 75% of the global work force. Millennials are the future generation of users and consumers, a renovated market, which demands that we renovate as well. If it’s true that in public relations we continue to use [...]

By |2016-11-19T08:01:52-05:00June 13th, 2016|Corporate|0 Comments

Public Relations in the Time of Millennials

There are new challenges. Public relations is being called upon to transform itself in the face of a generation placing high value on investigations, studies, surveys and conclusions. It’s a fact – Millennials, who are referred to by TIME Magazine as “The Me Me Me Generation” and composed of those born between 1980 and 2000, [...]

By |2016-11-19T08:01:52-05:00June 6th, 2016|Corporate|0 Comments