Galaxy Note 4 & Gear Launch
All Geared up for a Successful Launch
Act global and think local is the name of the game when it comes to the rollout of global flagship products and/or initiatives. This often requires events in multiple countries and media outreach initiatives and announcements to happen simultaneously and seamlessly.
For instance, for the launch of the Galaxy Note 4 and Gear, Samsung asked us to manage the local launches of these two flagship products in the Dominican Republic, Puerto Rico, Jamaica and Trinidad & Tobago. In these cases, we employ an integrated approach to ensure a comprehensive announcement strategy with the potential to garner optimal results for our clients. This often involves the implementation of various tactics such as evaluation programs where we place the new products in the hands of influencers, on a rotational basis, and reap the benefits of their product evaluations. For this launch in particular, we also hosted media tours, coordinated radio promotions and ran social media influencer campaigns, among other tactics, to expand our reach.
Our combined and unified efforts:
- Generated a PR value of over $625,000 for a total of 123 stories published throughout the Caribbean.
Take a look for yourself: